We need to reevaluate the whole system of evaluation, we need to build a new meritocracy of design where success is viewed as a holistic function of how a design solution propagates across culture. We need a more complete answer to what makes good design. And we don’t have that today.
I hate awards. Another problem with design awards is we only see the winners and no reasoning to why they won the award. I once saw someone had won a best designer award but it was clear to me that there were many other better designers who should have won it that year. Don’t get me wrong, their design work is very good but I think there was much better out there. Perhaps some sort of explanation would have helped me understand why they won it.