Jeffrey Zeldman On Alt Text

by Tom Kenny (@tkenny)

According to WCAG (not to mention every standards-oriented web design book ever written, including mine), it is good accessibility practice to provide alt text for those who cannot view an image.

But in this case it would be bad, because a blind reader would have to listen to Faruk’s name three times in a row: first, when the screen reader reads the alt text (“Faruk Ates”), then when it reads the h1 title (“Faruk Ates”), and lastly when it begins reading the paragraph.

Never really thought about it like this before but it makes complete sense.


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by Tom Kenny

I’m a freelance web designer and front-end developer with over 7 years of experience designing for the web. Follow me on Twitter here.