Good Copy and Design are Equally Important

by Tom Kenny (@tkenny)

Copy is not more valuable than design. They are equally important on the web. Without great copy, design fails to do it’s job, and likewise, without great design, it doesn’t matter how great your copy is.

For the most part, however, I agree with a lot of what he’s saying. As designers, we should be good with words. After all, we are responsible for the presentation and effectiveness of a given message.

Source: http://timothybsmith.com/links/good-copy-is-more-valuable-than-design

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by Tom Kenny

I’m a freelance web designer and front-end developer with 9 years of experience designing for the web. Follow me on Twitter here.